DIAMOND BAR, Calif. — The automotive world’s biggest stage is about to go live like never before. As the 2025 SEMA Show takes over the Las Vegas Convention Center from November 4–7, fans and industry insiders alike can experience the energy, innovation, and excitement from anywhere in the world through SEMA Live presented by AutoZone.
This year’s broadcast will deliver 31 hours of live coverage across YouTube and Meta, featuring breaking news, exclusive vehicle reveals, product debuts, and behind-the-scenes access that bring the pulse of the aftermarket directly to viewers’ screens.
Hosted by Chris Jacobs from the SEMA Live studio in Central Hall, the coverage will also feature field correspondents Alliyah Becerra, JC Fernandez, and newcomer Elija Isra, who at just 14 years old is set to bring youthful enthusiasm and fresh perspective to the show’s storytelling.
“This year, SEMA Live is redefining how the automotive business community experiences the aftermarket’s biggest week,” said Tom Gattuso, SEMA’s Vice President of Events. “Viewers can expect expanded production, new guest appearances, and never-before-seen coverage that captures every moment—from the show floor to the outdoor action zones and beyond.”
What’s New for 2025
Deeper Coverage of Battle of the Builders Presented by Mothers Polish
The industry’s most prestigious build competition will receive extended coverage, taking viewers inside the workshops, onto the main stage, and behind the scenes with exclusive builder interviews and reactions.
Outdoor Action Cameras — Every Burnout, Every Angle
A network of cameras will capture the outdoor spectacle, from Hoonigan Burn Yard and Horsepower Rodeo to Nitro Circus, OPTIMA Unleashed, and SPARQ, ensuring no tire smoke goes unseen.
Faster-Paced Segments and Expanded Floor Coverage
With shorter, dynamic segments, SEMA Live will showcase even more of what makes the Show iconic—custom builds, innovation, and pure automotive passion.
Star-Studded Guest Appearances
Throughout the week, viewers can expect interviews with automotive icons including Antron Brown, Chip Foose, Dave Kindig, Jay Leno, and Jim and Mike Ring, among others.
Record Number of Live Vehicle Reveals
More builders and manufacturers than ever before are choosing SEMA as their global launch stage, setting the stage for the largest collection of live unveilings in SEMA Live history.
Live Coverage of the SEMA Cruise
For the first time, the entire SEMA Cruise will be broadcast live on Friday from 4–6 p.m., capturing the roar and spectacle as hundreds of the show’s most celebrated builds parade out for fans and cameras.
As the largest automotive trade show in the world, SEMA brings together over 2,300 exhibiting brands, including 500 first-time participants, connecting innovators, builders, and enthusiasts in a celebration of creativity and performance.
The live stream runs Tuesday, November 4 through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PT, on the official SEMA Show YouTube and Facebook pages.
For more information, visit www.semashow.com
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