High Performance Expo Announces the 2026 Advisory Council

Visionary Leaders Unite to Help Shape the Future of the Automotive Aftermarket Industry

HPX: The Future of the Automotive Aftermarket Takes Shape in Charlotte

CHARLOTTE, N.C. — The High Performance Expo (HPX) is quickly becoming the centerpiece of the automotive aftermarket, uniting the world of high-performance innovation under one roof. Hosted in Charlotte, North Carolina (the heart of American motorsports). HPX serves as both a trade show and a conference, bringing together manufacturers, race teams, builders, retailers, shop owners, content creators, and enthusiasts. It is a space where innovation meets opportunity, business meets passion, and the future of performance begins to take form.

At its core, HPX is a platform for new ideas, advanced tuning, and business growth. It is not only a showcase for cutting-edge technology but also a collaborative community where speed, creativity, and industry knowledge drive progress.

Advisory Council Announcement

The High Performance Expo has announced the second annual selection of its Advisory Council, a group of industry leaders and innovators dedicated to advancing HPX’s mission and guiding the show’s growth. This diverse council includes key figures from across motorsports, aftermarket manufacturing, and automotive business strategy, ensuring that HPX remains forward-thinking and relevant in a rapidly evolving industry.

The 2026 Advisory Council features returning charter members who helped establish the show’s foundation, alongside new members bringing fresh perspectives and specialized expertise. Together, they will evaluate emerging trends, provide strategic insight, and help shape the continued success of HPX.

Returning council members include:

New members joining the 2026 council include:

Barron Akins, vice president, J.P. Morgan Private Bank
Gary Armstrong, president and CEO, Dry Sump Systems
Tamsen Beroth, owner and CEO, Speedology Lifestyle Solutions
Galen Biggs, program coordinator, race car technology, Forsyth Technical Community College
Alba Colon, director, technical partnerships, Hendrick Motorsports
Eric Flatt, director of national sales, National Hot Rod Association (NHRA)
Moe Habbal, sales manager/brand support, Auto Addict USA
Chris Johnson, CEO, JMS Performance Group
David Morton, senior vice president, motorsports and automotive aftermarket, Fifth Third Bank
Ron Mowen, owner, Vengeance Racing
Jessica Rogers, senior manager, Ford Accessories Marketing
Jim Sweener, director of business development, MyRacePass
Chad Willis, executive director, NCMA

Dr. Jamie Meyer, HPX’s director of Industry Relations, will organize and set the council’s agenda.

Industry leaders are already expressing strong enthusiasm for the event’s continued evolution. “HPX continues to elevate the industry, and its growth reflects the strength of the vision behind it,” said Eric Flatt of the NHRA. “Building this event in the Charlotte market has proven to be a powerful choice, connecting innovators, companies, and enthusiasts from across the East Coast and beyond.”

HPX managing director Dana Teague highlighted the importance of the council’s role in shaping the event. “Their collective expertise helps us design an experience that truly resonates with our audience. Their guidance continues to be instrumental in driving new ideas, creating excitement, and setting HPX apart,” Teague said.

Moe Habbal of Auto Addict USA echoed this sentiment, noting that HPX has become a vital platform for connection and growth. “HPX isn’t just a show; It’s a bridge connecting innovation, passion, and the people who drive the aftermarket industry forward.”

Returning council member Doug Evans praised HPX’s rapid rise, emphasizing its long-term potential. “This show adds a much-needed footprint for the industry in the Southeast and is destined to become an icon synonymous with racing and performance for generations to come.”

The second annual High Performance Expo, hosted by the North Carolina Motorsports Association, will take place June 2–4, 2026, at the Charlotte Convention Center. Bringing together every corner of the performance and aftermarket world, HPX is poised to become the ultimate destination for those shaping the future of automotive excellence.

For more information about HPX 2026, visit www.TheHPX.com or follow @HighPerformanceExpo on Instagram and @TheHPX on X, YouTube, LinkedIn, and Facebook.

About the High Performance Expo

HPX is the future of the automotive aftermarket and where the high-performance automotive world converges to build what’s next. Held in Charlotte – the beating heart of American motorsports – HPX is a trade show and conference that unites the full spectrum of the industry: manufacturers, race teams, builders, retailers, and die-hard enthusiasts. It’s a launchpad for innovation, a marketplace for serious business, and a community built on speed, grit, and collaboration. HPX is where the future of performance gets built.

The High Performance Expo is scheduled for June 2-4, 2026, in Charlotte, NC at the Charlotte Convention Center. HPX is owned and managed by Taffy Event Strategies.

About the North Carolina Motorsports Association (NCMA)

The North Carolina Motorsports Association (NCMA) is a 501(c)(6) nonprofit trade organization dedicated to promoting, protecting, and growing the motorsports industry across North Carolina. Established in 2002, NCMA represents a broad membership base that includes race teams, tracks, manufacturers, service providers, suppliers, professional service firms, and related businesses that drive the state’s motorsports economy.

NCMA serves as the unified voice of the industry at the state level, providing legislative and regulatory advocacy to ensure that the business interests of the motorsports community are recognized and supported. The association also fosters collaboration and professional development through networking events, industry programs, educational seminars, and member engagement opportunities that benefit organizations of all sizes, from small enterprises to major corporations.

Through leadership, partnership, and industry alignment, NCMA works to strengthen North Carolina’s position as the state where motorsports means business.