Discover Optimal Routes for Your Car with Pennzoil Drives

New Digital Experience Puts Vehicle Performance at the Center of Every Journey

Houston, TX (September 24, 2025) — Pennzoil has introduced Pennzoil Drives, an AI-powered tool for car enthusiasts who want to find the routes that deliver the most joy for them and their cars. The digital experience uses advanced technology to build personalized, performance-inspired routes tailored to each driver’s vehicle.

The tool is available now for free at pennzoildrives.com.

How It Works

Drivers enter their vehicle make, model, and starting point. Pennzoil Drives uses that information to build a day drive, a weekend escape, or a road trip you’ve always dreamed of.

The tool also suggests Pennzoil pit stops to prep your car with the right motor oil, recommends Shell stations along your route to fuel up, and mood-based playlists and rest breaks, ensuring drivers get the most mileage from their engines and their time on the road.

“A lasting engine starts with the right oil, and that belief drives everything we do at Pennzoil,” said Amanda Luce, Brand Manager for Pennzoil. “Pennzoil Drives takes that idea further by giving drivers a smarter way to enjoy the cars they work hard to maintain. It’s built for those who care about keeping their engine running strong for the long haul and finding the roads their car was made for. Long May We Drive.”

Bringing Innovation to the Driving Experience

Developed in partnership with Further, Pennzoil Drives reflects what happens when an industry leader in automotive joins forces with an emerging force in smart technology. The result is a practical, driver-focused tool that brings innovation to the road.

“We were excited to get under the hood with Pennzoil to bring this experience to life,” said Matt Pedone, Head of Emerging at Further. “It’s the kind of project that blends a real technical challenge with real-world impact, especially for people who care about performance on and off the road.”

About Pennzoil

Innovating since 1913, Pennzoil is passionate about driving the future and relentlessly works to help transform the motor oil category. Pennzoil Ultra Platinum™ delivers engine protection for the lifetime of your vehicle.*

For more information about the full line of Pennzoil lubricating products, motor oils and filters, please visit www.pennzoil.com. 

*Protection for the lifetime of your vehicle if you switch to and exclusively use Pennzoil Ultra Platinum™ Full Synthetic motor oil. Follow all oil change recommendations in your owner’s manual. Other conditions apply, including enrollment and receipt requirements. See full details and enroll at pennzoil.com/warranty.

About Further

Further is a data, cloud, and AI company focused on helping you turn raw data into the right decisions. Many companies are still playing a guessing game when it comes to critical business decisions. Only Further brings the practical strategy, flexibility, and focus you need to achieve your goals. That’s why many of the world’s leading brands, including GameStop, Red Hat, Novartis, and Robert Half, rely on us. And it’s how we’ve earned a client retention rate of over 90%.

For more information on Further’s AI solutions, please visit gofurther.com or contact us directly at 1-866-708-1516.