Revival of SRT: What It Means for Stellantis Performance Brands

Auburn Hills, Mich., July 2, 2025 – Stellantis has announced that Tim Kuniskis has been named Head of American Brands and North America Marketing and Retail Strategy. In this newly created position, Kuniskis will report directly to Stellantis CEO and Chief Operating Officer for North America & American Brands, Antonio Filosa. His role will involve working across the company’s U.S.-based brand portfolio to deepen customer engagement through products, marketing, and dealer operations.

Kuniskis will continue to serve as CEO of the Ram brand, while the current leaders of other Stellantis brands will maintain their respective roles.

“Understanding and connecting with our customers is essential to unlocking our full potential,” said Filosa. “Tim has consistently demonstrated an unmatched ability to craft brand identities that resonate with consumers. His strategic vision, drive, and energy will help elevate our brand strategies across the board.”

In a major announcement alongside Kuniskis’ new role, Stellantis also revealed the return of its legendary high-performance division—Street and Racing Technology (SRT)—with Kuniskis at the helm. The revived SRT group will unify performance engineering efforts under a single umbrella across Chrysler, Dodge, Jeep®, and Ram.

Bringing together top performance engineers from across the four brands, the SRT division aims to deliver cutting-edge vehicles that excel in power, handling, aerodynamics, and technology—built to thrill on the road and dominate on the track.

“We’re getting the band back together,” said Kuniskis. “Reviving SRT was a key step in preparing for an era of unprecedented performance launches. We’re partnering with our engineering teams to assemble an elite group focused on pushing boundaries and living up to the SRT name.”

The reformed SRT division will also take charge of Stellantis’ Direct Connection program and North American motorsports efforts across all four American brands. This includes participation in the NHRA and Ram’s recently announced return to the NASCAR Truck Series in 2026.

Stellantis North America
Stellantis (NYSE: STLA) is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders. Its unique portfolio of iconic and innovative brands includes Chrysler, Dodge//SRT, Jeep®, Ram, Alfa Romeo, FIAT and Maserati. In 2025, the company celebrates 100 years of influencing culture and contributing to the history of the automotive industry in the U.S. and Canada. For more information, visit www.stellantis.com.

Follow company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
LinkedIn: https://www.linkedin.com/company/Stellantis
Facebook: https://www.facebook.com/StellantisNA
Instagram: https://www.instagram.com/stellantisna
X: @StellantisNA
YouTube: http://youtube.com/StellantisNA