NASHVILLE, Tenn. – Nissan Group announced total U.S. first quarter (January through March) sales for 2025 of 267,085 units, an increase of 5.7% versus the prior year. The increase is due to strong sales of Nissan models across the lineup, including Nissan Versa, Leaf, Kicks – all available at a starting MSRP of under $30,000 – and the all-new Murano.
| 2025 | 2024 | % change | |
|---|---|---|---|
| First quarter (Jan. – Mar.) total sales (units) | 267,085 | 252,735 | 5.7% |
| Nissan Division sales | 253,920 | 238,831 | 6.3% |
| INFINITI sales* | 13,165 | 13,904 | -5.3% |
| Calendar year 2025 total sales (units) | 267,085 | 252,735 | 5.7% |
| Nissan Division sales | 253,920 | 238,831 | 6.3% |
| INFINITI sales* | 13,165 | 13,904 | -5.3% |
Nissan Division first quarter 2025 highlights:
- Sales of the Nissan Versa sedan were up 156% year-over-year for the quarter.
- Sales of the Nissan Leaf electric sedan were up 103.4% year-over-year for the quarter.
- Sales of the Nissa Kicks compact crossover were up 84.8% year-over-year for the quarter. Sales for the quarter were the best since the model’s introduction to the U.S. market in 2018.
- Sales of the Nissan Murano crossover were up 84.1% year-over-year for the quarter.
Moving into the second quarter, the company expects increased sales of two of its core models, the Nissan Rogue crossover and Pathfinder SUV, due to pricing reductions across all grades, boosting affordability for customers.
*INFINITI sales total included for reference. For more information on INFINITI’s third-quarter sales performance, please visit INFINITINews.com.
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates quarterly variances on a straight-percentage basis, unadjusted for the number of selling days. First quarter 2025 had 75 selling days and first quarter 2024 had 77 selling days.
Nissan Division
| Qtr: Jan-25 to Mar-25 CY2024 | Qtr: Jan-24 to Mar-24 CY2023 | Quarterly% chg (units) | Quarterly% chg (DSR) | CYTD 2025 | CYTD 2024 | CY% chg | |
|---|---|---|---|---|---|---|---|
| Nissan Division Total | 253,920 | 238,831 | 6.3 | 9.2 | 253,920 | 238,831 | 6.3 |
| Versa | 19,130 | 7,474 | 156.0 | 162.8 | 19,130 | 7,474 | 156.0 |
| Sentra | 54,536 | 40,081 | 36.1 | 39.7 | 54,536 | 40,081 | 36.1 |
| Altima | 35,809 | 28,583 | 25.3 | 28.6 | 35,809 | 28,583 | 25.3 |
| Maxima | 11 | 529 | -97.9 | -97.9 | 11 | 529 | -97.9 |
| LEAF | 2,323 | 1,142 | 103.4 | 108.8 | 2,323 | 1,142 | 103.4 |
| Juke | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Z | 2,154 | 671 | 221.0 | 229.6 | 2,154 | 671 | 221.0 |
| GT-R | 32 | 77 | -58.4 | -57.3 | 32 | 77 | -58.4 |
| Total Car | 113,995 | 78,557 | 45.1 | 49.0 | 113,995 | 78,557 | 45.1 |
| Kicks | 25,365 | 13,724 | 84.8 | 89.8 | 25,365 | 13,724 | 84.8 |
| Frontier | 14,481 | 19,744 | -26.7 | -24.7 | 14,481 | 19,744 | -26.7 |
| Titan | 1,556 | 4,145 | -62.5 | -61.5 | 1,556 | 4,145 | -62.5 |
| Xterra | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Pathfinder | 19,661 | 19,012 | 3.4 | 6.2 | 19,661 | 19,012 | 3.4 |
| Armada | 3,910 | 3,977 | -1.7 | 0.9 | 3,910 | 3,977 | -1.7 |
| Rogue | 62,102 | 90,804 | -31.6 | -29.8 | 62,102 | 90,804 | -31.6 |
| Ariya | 4,148 | 4,142 | 0.1 | 2.8 | 4,148 | 4,142 | 0.1 |
| Murano | 8,702 | 4,726 | 84.1 | 89.0 | 8,702 | 4,726 | 84.1 |
| NV | 0 | 0 | 0.0 | 0.0 | 0 | 0 | N.A. |
| NV200 | 0 | 0 | 0.0 | 0.0 | 0 | 0 | N.A. |
| Total Truck | 139,925 | 160,274 | -12.7 | -10.4 | 139,925 | 160,274 | -12.7 |
| North American produced | 218,741 | 198,025 | 10.5 | 13.4 | 218,741 | 198,025 | 10.5 |
| Car | 111,809 | 77,809 | 43.7 | 47.5 | 111,809 | 77,809 | 43.7 |
| Truck | 106,932 | 120,216 | -11.1 | -8.7 | 106,932 | 120,216 | -11.1 |
| Import | 35,179 | 40,806 | -13.8 | -11.5 | 35,179 | 40,806 | -13.8 |
| Car | 2,186 | 748 | 192.2 | 200.0 | 2,186 | 748 | 192.2 |
| Truck | 32,993 | 40,058 | -17.6 | -15.4 | 32,993 | 40,058 | -17.6 |
INFINITI
| Qtr: Jan-25 to Mar-25 CY2025 | Qtr: Jan-24 to Mar-24 CY2024 | Quarterly% chg (units) | Quarterly% chg (DSR) | CYTD 2025 | CYTD 2024 | CYTD % chg | |
|---|---|---|---|---|---|---|---|
| Infiniti Division Total | 13,165 | 13,904 | -5.3 | -2.8 | 13,165 | 13,904 | -5.3 |
| Infiniti Q50 | 406 | 1,397 | -70.9 | -70.2 | 406 | 1,397 | -70.9 |
| Infiniti Q60 | 0 | 37 | -100.0 | -100.0 | 0 | 37 | -100.0 |
| Infiniti Q70 | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Infiniti QX30 | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Infiniti QX50 | 2,066 | 2,569 | -19.6 | -17.4 | 2,066 | 2,569 | -19.6 |
| Infiniti QX55 | 850 | 1,095 | -22.4 | -20.3 | 850 | 1,095 | -22.4 |
| Infiniti QX60 | 5,779 | 6,333 | -8.7 | -6.3 | 5,779 | 6,333 | -8.7 |
| Infiniti QX70 | 0 | 0 | N.A. | N.A. | 0 | 0 | N.A. |
| Infiniti QX80 | 4,064 | 2,473 | 64.3 | 68.7 | 4,064 | 2,473 | 64.3 |
| Total Car | 406 | 1,434 | -71.7 | -70.9 | 406 | 1,434 | -71.7 |
| Total Truck | 12,759 | 12,470 | 2.3 | 5.0 | 12,759 | 12,470 | 2.3 |
Nissan Group
| CY2025 | CY2024 | % chg (units) | % chg (DSR) | CYTD 2025 | CYTD 2024 | CYTD % chg | |
|---|---|---|---|---|---|---|---|
| TOTAL VEHICLE | 267,085 | 252,735 | 5.7 | 8.5 | 267,085 | 252,735 | 5.7 |
| Total Car | 114,401 | 79,991 | 43.0 | 46.8 | 114,401 | 79,991 | 43.0 |
| Total Truck | 152,684 | 172,744 | -11.6 | -9.3 | 152,684 | 172,744 | -11.6 |
| Selling days | 75 | 77 | 75 | 77 |
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