Rally Way’s Charity Drive Aids LA Fire Victims

Powered by Passion: The Automotive Community, Supported by Hemmings, Unites for Wildfire Relief

LOS ANGELES, CA — In the wake of the devastating LA wildfires, the automotive community came together in a powerful show of support for those affected through Afterburn: Ashes to Aid, a charity rally organized by Rally Way and its fundraising arm, Weissach Rally. Designed as a tribute to survivors and a fundraiser for ongoing relief efforts, the event brought together car enthusiasts, including participants supported by Hemmings, the world’s largest collector car marketplace, for a spirited yet meaningful journey.

The rally was more than just a drive—it was a demonstration of solidarity, reminding those impacted that they are not forgotten. Participants departed from Pasadena, traveled through the burn zones of Altadena, and concluded their journey along the Pacific Coast Highway in Malibu. This carefully designed route allowed drivers to witness the scale of the devastation firsthand while honoring those affected.

The nearly $5,000 raised from the event will provide gift cards to displaced families, allowing them to purchase essential items lost in the fires. While Rally Way has been actively distributing supplies, many survivors have expressed that what they need most is the flexibility to replace lost belongings in a way that best fits their individual circumstances.

A Mission Fueled by Passion and Purpose

Rally Way, founded in 2023 by Omar Taylor, initially focused on supporting at-risk youth through the power of the car community. However, after being displaced due to the Altadena fire, Taylor expanded the organization’s mission to include disaster relief efforts indefinitely. Through Rally Way, the team has since been sourcing and distributing essential supplies—including brand new clothing, food, and furniture—while working with real estate professionals to help survivors find new homes.

This rally is deeply personal for me. Seeing the neighborhood, I grew up in reduced to ash during the Altadena fire and now living out of a hotel has been an overwhelming experience, but the support from this community has been incredible,” said Taylor. “This event is not only a rallying cry but a gift and a love letter from the community to those who were displaced to show them that they are not forgotten and supported. The car community has the power to do more than fuel passion; it can fuel impact.”

A Community-Driven Effort

The event featured an impressive lineup of cars, including a Porsche Carrera GT, Porsche GT2RS which won Pikes Peak in 2011, Twin Turbo Lamborghini, McClaren 750S and many other striking exotic vehicles. Most importantly, the drivers behind each wheel were fueled by passion to assist those in need through this incredible show of solidarity and support.

For Jessica Bryant, Program Director of Rally Way, the rally was more than just an event—it was a call to action. “The moment I saw the news about the devastating fires in Los Angeles, I immediately booked a one-way flight from New York, knowing I had to help. Since then, Omar and I have been working tirelessly to source essential supplies and connect directly with displaced survivors to understand their most urgent needs.”

This rally is just the beginning. Rally Way and Weissach Rally plan to host ongoing events to continue raising funds and awareness for wildfire relief efforts.

Industry Support

This event was further made possible through the generosity of the automotive community. Hemmings proudly sponsored 10 participants, amplifying the rally’s mission to make a difference.

“Seeing organizations like Hemmings step up to be part of this effort means the world—not just to me, but to every survivor we’re trying to help. This rally is a reminder that no one has to go through this alone,” said Taylor.

“After seeing the devastation faced from the East Coast, I wanted to support my family and friends affected by the Los Angeles fires. The recovery efforts at hand take the strength of the community,” said Todd Gray, one of the sponsored participants. “Saturday’s ride afforded the opportunity for the community to ride together in solidarity. I thank Hemmings for their partnership, which allowed for others to support in a meaningful way.”

As Rally Way continues to expand its impact, the organization remains committed to uniting car enthusiasts in a mission that goes beyond the road—one that accelerates change, fuels opportunity, and drives lasting impact for those in need.

About Rally Way

Rally Way was founded with the vision of harnessing the passion and resources of the car community to support at-risk youth. Since its inception, it has grown into a dynamic movement dedicated to creating change, whether through youth programs or disaster relief efforts. Weissach Rally, its fundraising arm, has secured over 85,000-square-feet of donated warehouse space, commercial trucks and forklifts in order to facilitate the intake and distribution of an abundance of supplies donated by top brands for wildfire survivors and those in need.

For more information on Rally Way and upcoming events, visit rallyway.org and stay connected on Instagram.


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