Brembo is showcasing its full product lineup, which provides the right braking
solution for every customer need.
Brembo is sharing its renewed product family at AAPEX
2024, plus several new products, to showcase the next chapter of Brembo aftermarket. For the first
time in North America, products from each of Brembo’s five product families will be displayed in
one place. With an extensive range of pads, rotors, calipers and fluids, Brembo has a product for
almost every customer need, aligning with Brembo’s global mission to become a solution provider
in the automotive and motorcycle sectors.
Announced recently at Automechanika Frankfurt, Brembo has added several new products to its
aftermarket portfolio. For the first time, Brembo’s renown high-performance Carbon Ceramic
Material (CCM) brake disc and pads, born from racing experience and found on the world’s most
exciting supercars, are now available as an aftermarket part. Brembo CCM products have a 50%
weight reduction if compared to traditional cast iron discs, offer stronger braking with significantly
less fade and are extremely durable and corrosion resistant.
Additionally, the performance-focused Brembo Sport TY3 disc has joined Xtra product family,
providing a plug and play upgrade to OEM braking systems. Finally, Brembo has added new
sedan-compatible Brembo Beyond Greenance kits.
“AAPEX 2024 is the first time Brembo has displayed products from each of its five aftermarket
product families in North America,” said Greg Tackett, vice president of aftermarket, Americas.
“This updated product range, complete with exciting new products, marks a new chapter of
Brembo’s aftermarket strategy. With solutions for almost any customer or industry, our aftermarket
product range is allowing more people to experience the quality and performance that has defined
Brembo for over 60 years.”
Each Brembo product family includes parts with similar features and market positioning, clearly
providing customers with the products that best fit their needs:
Brembo Essential includes the braking fluids and lubricants which compliment Brembo’s
other components.
Brembo Prime line includes OE-equivalent pads and rotors, designed to replace braking
components and maintain the same driving experience.
Brembo Beyond is Brembo’s solution-oriented product family, and includes two different
product ranges. Brembo Beyond EV Kits address the opportunities and challenges unique
to EVs with durable, corrosion resistant products. Brembo Beyond Greenance kit delivers
Euro 7 emissions compliant braking solutions that maintain Brembo’s performance
characteristics.
Brembo Xtra introduces customers to the world of Brembo performance braking, with
pads, rotors and calipers that improve performance on the road in daily or spirited driving.
Brembo Upgrade includes high performance, track capable braking products that are
intended for drivers looking to get the maximum performance out of their vehicle on road or
track. This line includes the iconic Brembo Gran Turismo (GT) parts, which are synonymous with performance braking, and the Brembo Pista Kit, which is specifically
designed for road vehicles upgraded for track driving.
“Our five product families are key to making it easy for our customers to find the right product for
their applications. Being solution oriented, like the larger Brembo Group, is a key component of our
aftermarket strategy,” said Tackett.
All products from Brembo’s Aftermarket range are now available on the brand-new https://www.bremboparts.com/america/en/download/mobile/app
which also features motorcycle products.
About Brembo
Brembo leads the world in the design and production of high-performance braking systems and components for top-flight
manufacturers of cars, motorbikes and commercial vehicles. Founded in 1961 in Italy, Brembo has a long-standing
reputation for providing innovative solutions for OEMs and aftermarket. Brembo also competes in the most challenging
motorsport championships in the world and has won over 600 titles.
Guided by its strategic vision – “Turning Energy into Inspiration” – Brembo’s ambition is to help shape the future of
mobility through cutting-edge, digital and sustainable solutions.
With over 16,000 people across 15 countries, 32 production and business sites, 9 R&D centers and with a turnover of €3,849 million in 2023, Brembo is the trusted solution provider for everyone who demands the best driving experience.
Information Provided By: Sam Krahn– Public Relations Specialist Brembo North America
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